Web Marketing Manager/Specialist网络营销经理/专员

 

1.Be responsible for e-marketing strategies making and set target;
  制定E -MARKETING 的战略，和设定目标；
2.Be responsible for e-marketing tactics, activities and monitor implementation;
  规划E-MARKETING活动的战役，战术和项目；
3.Make IT related project proposal;
  制定IT项目的规划书和范围；
4.Enhance customer volume, registration and visit on line through SEO;
  优化网站搜索流量SEO-和新客户获取，注册，重复访问；
5.Plan e-marketing activities, including scope, platform, tools and implement schedule;

  策划E-MARKETING活动内容，包括定位和方式，平台和工具，实施计划
6.Lead and execute e-marketing activities and program by leverage all related parties;
  领导，执行E-MARKETING活动和项目的具体行动，并动员所有业务伙伴资源
7.Analyze and evaluate e-marketing activities and provide report;
  分析和解析E-MARKETING活动的评估，预测，提供报告；
8.Compile e-marketing needed documents, such as WEB,ONLINE,PPT ,VEDIO and SNS etc.;
  制作各类内容文件支持E-MARKETING -WEB,ONLINE,PPT ,VEDIO ,SNS等；
9.Manage and standardize information on all e-channels;
  制定管理E-CHANNEL的所有标准，并确保信息的统一连贯；
10.Manage vendors to implement e-marketing programs and activities;
  管理第三方公司，实施E MARKETING计划和活动；
11.Stay abreast of new technologies and search practices;
   联系和关注所有外部技术和渠道资源，保证E-MARKETING的外部资源及时获取；
12.Track and evaluate competitions’ activities to identify industrial best practice.
   对竞争对手的E-MARKETING活动追踪评估，并分析行业最佳实践。

 

 

• Bachelor’s degree or equivalent, major in IT, Sales & Marketing or related fields is preferred
  学士学位或同等学历， IT、市场营销及相关专业尤佳；
• Seasoned e-marketing or marketing professional at least 5-8(for Mgr)/2-3(for specialist) years with relevant experiences, minimum 2-3 years in SEO (searching engine optimization);
  从事网络营销或市场部相关工作5-8年（经理）或2-3年（专员），SEO（搜索引擎优化）相关工作经验2-3年；
• Ability to use SEO SEM skills, apply tools of EDM EFAX ,DM ,PROMOTION ,GOOGLE & BAIDU analytics, web analysis and keywords search;
  懂SEO SEM 优化技术，及各种工具、资源EDM EFAX ,DM ,PROMOTION ,GOOGLE、百度分析器，网站分析，关键字、标题搜索；
• Knowledge of CRM CLM、EXCEL and SQL etc.;
  具备CRM CLM、EXCEL和SQL等知识；
• Good understanding and experience in HTML JAVASCRIPT DIV+CSS, FLASH，SOCIAL MEDIA application;
  了解页面HTML JAVASCRIPT DIV+CSS等语言，对视频，FLASH，SOCIAL MEDIA有实际使用；
• Experiences with leading and managing a team. Strong strategic and business acumen awareness;
  具团队管理经验，敏锐的战略及商务意识；
• Strong presentation, written and verbal skills;
  口头及书面表达能力强；  
• Ability to interact effectively at all levels of the organization;
  具备组织各级有效沟通的能力；
• Demonstrated analytical and critical thinking skills;
  良好的逻辑分析能力；               
• Excellent interpersonal skills, as evidenced by success in persuading and influencing others.
  良好人际关系、说服力及影响力。