Qualification Highlights
Ø Rich experience on analytical work/consumer insight
Ø Marketing/business planning experience
Ø Analytic & strategic thinking capability
Ø Skillful communication with cross-functions & Sr. executives
Working Experience
Rabobank Netherlands Shanghai, Food & Agribusiness Research
05/2011– now Industry Analyst
Ø Build up information bank and enhance knowledge sharing with internal and external network through team discussions, presentations and published report
Ø Support the Bank’s products by providing advice and industry/company opinion to Credit Risk management
Ø Assist in the origination and execution of advisory and M&A project
Tetra Pak China, Marketing & Product Management Department
11/2009 – 04/2011 Business Intelligence Manager
Ø Initiate and drive market research to keep consumer U&A on category/package updated and provide market insights to category and product team
Ø Drive and manage annual marketing size project, work with 3rd party both to forecast category and package trend by using qualitative and quantitative insights
Ø Build insightful market/consumer/customer analysis to seek market opportunity and sell to internal stakeholder and recommend category direction to customer
Ø Track the development of dairy/beverage market and key players by analyzing Retail Audit, Consumer Panel data etc.to inform commercial team and customer market trend and brands’ performance
Ø Assist to allocate 200 mio marketing budget aligned with cross-functions, with more effective segmentation, targeting and positioning of consumer and customer
Ø Drive and coordinate annual strategy planning process with cross-functions, assist senior management to report in structured format
Ø Provide KPI analysis on sales and marketing support expense to monitor project performance and raise issues to category and product management team
01/2009 – 11/2009 Assistant Product Manager
Ø Manage overall product life cycle of economic segment and set up marketing mix to meet both consumer and customer requirement for new package & filling machine
Ø Initiate research to understand consumer needs on package and work with technical and R&D team to innovate new package development and provide solutions for system issues
Ø Promote value-added service to optimize the value of old type package and filling machine at customer side
Ø Build up sales argument against competitors by interpreting consumer insights and analyzing system cost
Ø Provide analysis on filling machine utilization/product sales to keep tracking portfolio performance and identify issues of different system in customer side
06/2005 – 12/2008 Business Analyst/Sr. Business Analyst
Ø Assist on market research to update consumer needs on category/package and interpret insight to category and product team
Ø Analyze internal and external data to provide market/customer changes to category & commercial team.
Ø Successfully introduce product concepts to customers by conducting research to understand consumer needs, developing concept and visualizing package design.
Ø Greatly support BD team to expand customer base by building up and presenting market trend report to gain customer interests
n Education Background
2001 - 2005 Shanghai University of Finance and Economics
Major: B.A, Business English
Minor: B.A, Business Administration
English Level: TEM-8
Professional skills: Retail Audit, Consumer Panel, qualitative and quantitative consumer research methodology, information collecting and consolidating.